Social Media: One of Many Ways to Build Your Brand
Social media seems like an easy tool for building a personal brand. So many users are available to potentially engage with your message.
According to DataReportal, there are more than 5 billion social media users worldwide. As for social media consumption here in the United States, Pew Research also reported that “many Americans use social media to connect with one another, engage with news content, share information, and entertain themselves.”
Before we get into methods to build your personal brand without social media, we need to do some mindset work first. You have to get comfortable with zero. Get comfortable with the idea that you have to possibly build it, suck at it, get better at it, and eventually they will come.
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While there are some anomalies out there and some people reading this might already have a following, the truth is success is relative, and 0 might be someone else’s 5,000 when they need to reach millions to make the impact they hope to make.
Now that we got that out of the way, here are ways you can build your brand without using social media:
1. Word of Mouth
Stay with me; this isn’t the traditional definition of word-of-mouth marketing. It’s slightly adjacent to that concept. In the words of Jeff Bezos, Amazon’s CEO, your personal brand (or a brand in general) is what people say about you when you’re not in the room. What narrative or feeling do you want people to spread about their experience with you?
To leverage word of mouth, focus on consistently delivering exceptional value. This could be through your services, products, or even the way you interact with people. Create memorable experiences that make others want to talk about you. Networking events, conferences, and even casual conversations can become opportunities for you to leave a lasting impression.
2. Build Your List
As you can tell by now, I am such an advocate for owning a media channel that is the main space where your core audience gathers. Let’s be honest. Algorithms are fickle, and your business can take a catastrophic hit if you don’t have a direct line to your supporters.
Building an email list is one of the most effective ways to maintain control over your audience. You might even consider offering valuable content like eBooks, guides, or other incentives to boost subscriptions.
In short, consistently provide your subscribers with high-quality content that addresses their needs and interests. This will not only keep your audience engaged but also build trust, loyalty, and affinity.
3. Build a Website
Let’s be honest. Not everyone has the time, resources, or skill set to do this when they start out. A happy alternative could be using an all-in-one platform or a free-to-use online publishing platform like Medium or Substack to achieve the same result: discoverability.
Your website should be a reflection of your brand. Ensure it’s user-friendly, visually appealing, and provides clear information about who you are and what you offer. Regularly update your website with blog posts, articles, or case studies that showcase your expertise and provide value to your audience. SEO (Search Engine Optimization) is also crucial here; optimize your site and content to be easily found by search engines.
4. Get Involved
Whether it’s in your industry or volunteering, getting involved in your community can significantly boost your personal brand. Attend industry events, join professional organizations, and participate in local community activities. Volunteering for causes you care about allows you to give back and connects you with like-minded individuals who can become part of your network.
Being present in these spaces helps establish your credibility and allows others to see your commitment and passion. This visibility can lead to new opportunities and collaborations that enhance your personal brand.
5. Get Nominated for Awards
While you’re at it, your work could lead to nominations, or look for ways to nominate your portfolio of work. Industry awards and recognitions can significantly enhance your credibility and visibility. Research relevant awards in your field and actively submit your work for consideration. Even if you don’t win, being a nominee can provide valuable exposure.
Additionally, seek testimonials and endorsements from respected figures in your industry. These accolades can serve as powerful social proof, demonstrating your expertise and the value you provide.
6. Consider Traditional Media
Established publications sometimes accept submissions from contributors, and the benefit for you is that you can take advantage of their built-in audience. Write articles, opinion pieces, or thought leadership content and pitch them to magazines, newspapers, or industry journals. Getting published in reputable outlets can significantly boost your credibility and reach.
Public speaking is another powerful way to leverage traditional media. Speak at conferences, webinars, or local events. This positions you as an authority in your field and allows you to engage with your audience directly.
7. Network in Person
In-person networking remains one of the most effective ways to build your personal brand. Attend industry conferences, workshops, and events. Be prepared to introduce yourself succinctly, sharing what you do and how you can help others. Remember to listen actively and show genuine interest in others’ stories and needs.
Networking is more than just collecting business cards. You can build meaningful relationships, follow up with people you meet, offer value, and stay in touch for future connections.
8. Get Personal
Think about how local business owners were able to attract customers lined up out of the door before social media became a go-to method for reaching target audiences. Building a personal brand without social media involves tapping into that same sense of community and personal connection.
Host small events, workshops, or meetups where you can interact with your audience face-to-face. Personal touches, such as handwritten thank-you notes, personalized emails, or small tokens of appreciation can go a long way in building solid relationships.
In Conclusion
Building a personal brand without social media is not only possible but can also be incredibly rewarding. It requires patience, consistency, and a focus on genuine connections. By leveraging word of mouth, building an email list, creating a solid online presence through a website, getting involved in your community, seeking awards and recognitions, utilizing traditional media, networking in person, and adding personal touches, you can establish a powerful personal brand that stands out in any industry.
Remember, the goal is to create a brand that authentically represents who you are and the value you bring. Stay true to yourself and provide exceptional value, and your personal brand will grow organically, even without the use of social media.
