Category Influence

Turn ideas into lasting impact. Whether you’re refining your personal brand, scaling your message, or navigating the digital landscape, you’ll find resources on storytelling, content strategy, platform growth, and audience engagement. It’s all about helping you increase visibility, expand your reach, and lead with integrity—online and offline.

Frozen Comforts: A Case Study in Recession-Ready Strategy

I created brand in about two hours. Want to learn more? I’ll tell you all about it. But first, let’s talk about why I created it. In a volatile economy where traditional consumer behavior becomes less predictable, one thing remains…