Jaden Young knows the views don’t pay the bills.
While millions chase viral fame on Instagram, Jaden Young—social media marketing coach and founder of a multi-six-figure business—makes one point crystal clear: visibility is meaningless without monetization. Young unpacked the strategy behind his digital success in a recent episode of The Dept podcast, offering a blueprint tailored for entrepreneurs and infopreneurs ready to stop performing for clout and start converting content into cash.
“I had three videos hit over a million views, and my business bank account had like 60 bucks in it,” Young confessed, underscoring the danger of chasing vanity metrics over value-driven content.
Monetization, Not Just Metrics
The key? Messaging. “I dialed in on visuals. I dialed in on this is the person I’m speaking to. That’s when I started making money from it,” Young said. Instagram, in his view, is the “perfect middle child” between TikTok’s virality and YouTube’s staying power. It’s fast enough for growth and structured enough for sustainable brand building.
Stand Out or Get Scrolled Past
Too many creators mimic what’s trending. They use identical scripts, recycled aesthetics, and “talking head” formats that fall flat. Young warns that’s a path to obscurity.
His answer: standout visuals.
Whether it’s holding up a product on camera or using a compelling “title hook” in the first five seconds, Jaden’s formula centers on scroll-stopping visuals and storytelling that communicates—even without sound. “Over 70% of people watch with the sound off,” he emphasized. “If we can’t tell the story visually, we’ve already lost.”
[RELATED] Meet the Mastermind Who Turned The Washington Post’s Social Media Into a Powerhouse
Speak to Humans, Not Algorithms
Young’s strategy also hinges on simplicity. “You’re helping people by simplifying,” he noted, urging entrepreneurs to eliminate industry jargon. If your messaging doesn’t sound natural in a conversation, it’s too complex.
He routinely pressure-tests content with clients by asking, “How comfortable do you feel saying this out loud?” If the answer is anything less than confident, the message gets rewritten.
Consistency Breeds Currency
For Young, content isn’t a one-hit game—it’s a volume sport. He recommends posting daily, with an ideal cadence of two posts per day. The content strategy: build 90 pieces by generating 30 ideas and expressing each through three distinct formats—talking heads, visual-heavy (like green screens), and reactive content (such as duets or stitches).
And when it comes to repurposing content? Repetition is not the enemy—it’s the strategy. “If they don’t get it from you, they’ll get a half-version from someone else,” Young warned.
Create “Bingable” Content and Systematize Engagement
Like your favorite Netflix series, Instagram content should come in episodes. Series-based posts keep viewers watching and build “bingability,” a term Young uses to describe content that pulls viewers deeper into your brand.
But he’s just as strategic about what happens after someone watches. Young urges creators to bake conversion into the process through:
- Direct CTAs in videos
- DM automation for lead magnets
- Comment triggers using tools like ManyChat (sparingly)
- Private, disappearing CTAs in Stories
“Give value in public, sell in private,” he advised. Stories, he argues, are where warm leads often convert, thanks to their lower-pressure nature and built-in DM access.
[RELATED] How to Grow and Monetize a YouTube Channel: Lessons You Won’t Hear Anywhere Else
Edit Less, Publish More
Finally, Young advocates hiring an editor early—even before you think you’re ready. “Entrepreneurs delay recording because they dread editing,” he observed. Handing that task off frees time for strategy, engagement, and better creative focus.
The Jaden Young 90-Day Bet
If you post consistently, follow a visual-first strategy, and simplify your message, Young believes 90 days is enough to see a measurable difference in follower growth, engagement, and even income—unless you’ve previously damaged your account by buying followers or using black-hat tactics.
His final insight? Start niche. Monetize. Then scale.
“Broad gets you brand, but niche gets you bank,” Young said, echoing advice from creators like Alex Hormozi. Build deep with a focused audience before trying to go wide.
In a space where creators often spin their wheels chasing metrics that don’t move the bottom line, Jaden Young offers a refreshing reminder: real influence starts with real clarity.
